Reliable AI starts with unified data
One question, three departments, three different numbers
Fictive customer example
How many customers do we have?
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4,812
Accounts with at least one open or won deal.
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5,196
Debtors with an invoice in the past twelve months.
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6,408
Unique email addresses with an active opt-in.
All three defensible, all three in use at the same organisation at the same time. The AI pilot built on top of them gave a different answer to every question and was paused after two weeks. Agreeing a single definition took weeks, most of that time going into the underlying data integration rather than into the model.
An agent is never better than what lies beneath it. Which is why we build this service line as a tight stack rather than a loose menu.