Customer Data Platform
Google Customer Data Platform (CDP) is a cloud-based platform that helps organizations collect, unify, and activate customer (related) data from multiple sources, including blind spots. All based on Google Cloud Platform.
Why a Customer Data Platform?
In a personal context we’re used to asking Google everything through our phones or home devices. We take it for granted it takes into account multiple information sources: the weather, changing traffic conditions, nearby shops. Are your colleagues and customers able to benefit from the same logic and predictions, within your own business context?
A Customer Data Platform allows you to gain a single view of your customers and processes, creating an even more personalized and relevant experience for customers and staff alike. The biggest benefits: 360 overview, easy insights, actionable
Data Lake
Big Query, Enterprise Search & other sources
Compliance & Security
GDPR, DLP, Lineage, but also IAM integration and VPC
Stefan Hogendoorn
(GCP Lead @ NextNovate)
The advantages of a Customer Data Platform
By including Unstructured Data in your Customer Data Platform, you gain insights that could provide competitive advantage, increased productivity and better ROI.
For NextNovate, Cloud is about people. The implementation of the Customer Data Platform is not a technical story, it is about enabling people to work smarter. We arrange the technical aspect (for example the Data lake) and deliver change management to enable your teams.
How Sales teams benefit
- Prepare for customer meetings
For example by speech to ask for updates in the car, while driving to a customer - Get a overview of the most urgent support issues
Without the need to have access to support systems yourself - Insights on accounts receivable
Without the need to have access to finance systems containing sensible information - Feedback on relevant new products and services within customer context
With taking into account multiple information sources - Keeping track of relevant news
A large, relevant source is the news, from which you can gain a lot of insights and, for example, you could quickly become aware of crucial matters (profit expectations, investments rounds, negative news).
How Customer Service benefits
- Highlight known (product) issues to CSRs
Data from your own support desk systems, or from the vendor’s systems - Suggest tips and upsell opportunities
Based on what customers already purchased, so you have maximal accuracy - Beyond straightforward customer data integration
Smart AI integration - Share customer’s service requests highlights with the sales team
By sharing this your sales teams are updated without the need to have access to support desk systems - Unlock product insights to boost customer experience
Based on information from previous support tickets
How Operational Management benefits
- Suggest Experts
Based on previous questions and issues - Automate operational insights & actions
- Creating manageable compliant processes
The Customer Data Platforms knows everything about compliance processes because it’s linked to your knowledge library
How Logistics / Warehouse benefit
- Routing optimization (internal / external)
Relevant when you have your own warehouse, but also for drivers out on the roads - Proactive notifications on handling of materials e.g. hazardous materials
- Updates on contextual relevant information e.g. what are new safety requirements at this location
When you visit a location you will receive notifications about the safety regulations, compared to your last visit
Free Download
NextNovate’s AI Playbook
- Overview of available AI services
- AI for business use
- 24 pages
- In English
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